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post in: LifeStyle Date:05 Dec 2012, 06:35 views:1176
AOL Announces 15 Original Web Shows; Works with Jennifer Lopez. In this hair video interview, Ran Harnevo explains AOL's investment in original programming and tells what viewers the company is targeting.
By, posted on October 5, 2011, page. Reaching mass scale, with 42 million monthly unique visitors, AOL has decided to "double down" on original, premium video programming and announced plans for 15 new series, including one where with Jennifer Lopez. AOL will collaborate with Lopez and her company, Nuyorican Productions, and Believe Entertainment Group to launch a series called "Tiger Beat Entertainment." The teen and young adult series will be distributed by AOL and Cambio, its teen and young adult platform.
Monday, at an Advertising Week event in Manhattan, we spoke with Ran Harnevo, senior vice president. AOL Video, about the opportunity for AOL to produce and monetize premium content through sales and syndication. Scroll down for the video interview.
(This story used courtesy. Related Articles, featured Articles: AOL: Embrace Fragmentation, Syndication in Online Video.
In his Streaming Media East second-day keynote, Ran Harnevo of AOL urged the audience to get their videos shown on the widest variety of sites and devices. View the entire keynote here.
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