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post in: Films, Beauty Date:11 Apr 2013, 08:07 views:2846
Fiat and Gucci announce the '500 by Gucci a new italian design icon is dance born.
In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.
Frida Giannini said, 'In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time.
Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year'.
The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film.
These two distinct colors complement one another: black, wth detailing in shiny again chrome paired wth interiors that contrast sharp black and white, for a contemporary and racy attitude.
White, wth satin chrome detailing and ivory and black interiors for a softer, sophisticated look. The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing wth the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost.
The version equipped wth.4 of 100 horsepower comes wth rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior.